On August, 14 we released a new version of Print Conductor official site. There's a long story behind it.
We started thinking about full website redesign a long while ago, since we were not happy with the oldish looks of the previous layouts. In the end of May we started doing initial drafts and discussing them.
The main idea was to make it look up-to-date, representative and visually interesting. We also wanted to make sure that the new site would provide detailed information on Print Conductor, encourage to download & install Print Conductor and give relevant information on batch printing of office documents and other filetypes.
It took us about 2 months to create the renewed website design you can see right now. It now showcases the program much better (compared to the previous version of the website), giving it a fresh look. We think now our website looks rather neat, solid and simple - just like Print Conductor.
Global website design trends are slowly shifting away from very simplistic and minimalist directions, however we thought we should still keep it simple, flat and clean to be able to convey the idea of simplicity which gives Print Conductor in terms of printing multiple documents. We had a series of mid-stage mock-ups:
Eventually the mock-ups evolved into something more solid and good looking. The site has become more spacious and the navigation through the pages has become easier.
We wanted to give our robot a more high-tech, complex and realistic appearance. We think of him as a smart android who can bring your document workflow automation to the next level thanks to his expertise.
We picked and hired two freelance designers, who helped us further develop our sketches and finish them off.
Environment with print devices by a 3D modeler from Brazil
Environment and robot design by an illustrator from South Korea
We were not completely satisfied with both of them, so we just combined them together:
Two illustrations combined together
This illustration looks good and very 3D. We will use it for marketing purposes as a presentation material or a banner some time. However, it was not suitable for our website mock-up, it just didn't match. That's why we simplified this image by ourselves and adapted it to our website:
Oh, and of course we fiddled around with Prisma rendering and made a noir-styled shot 🙂
Remember these images? Seems like we made some progress compared to them:
We created and added new infographics to make the program's features visually compelling. We decided to make them flat, but still with many details. Here are some examples:
Contents and navigation
We also updated the website contents with more relevant and up-to-date information. Now you can learn about all the advantages, features and licensing options of Print Conductor just by visiting the website.
The website is still being polished and enriched with more case studies, tips and tricks and other useful information. We also plan to add more interactive elements.